Question

The merchandising team, which includes lead buyers, buyers, assistant buyers, and merchandising assistants, scours the earth for the best brands in a product category and then meets with vendors and decides which will sell best at Zappos. This strategy of overseeing a product line is known as _____. a.product positioning b.product diversification strategy c.category management d.mercantilism

Answer 1

Answer: (C) Category management

Explanation:

 The category management is one of the strategic approach process that manage all the retailing and the purchasing business in an organization.

In the category management the various types of products and the services are purchased by the specific organization.

The main advantage of the category management is that it provide greater satisfaction to the client and also provide the efficient supplier relationship and the performance.  

Therefore, Option (C) is correct.