From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
brainly.com/question/9696745
#SPJ4
Answer:
That statement is true
Explanation:
In order to conduct a total cost analysis, a company need to calculate every single relevant cost that occurs within an operation or project from start to finish. From this, the company usually can find out about hidden costs that might occurs outside the initial plan.
The decision makers can use this options to make their decision in the future. If the total hidden cost is larger than ideal, they can either implement a new budgeting plan or implement policies that minimize the hidden cost.
Answer:
D. Online marketing, social media marketing, and mobile marketing
Explanation:
Digital direct marketing is a fusion of <em>digital </em>and <em>direct </em>marketing. <em>Digital </em>includes online and mobile (smartphone) media, while the traditional media often refers to telephones, TV, brick-and-mortar shops...
Since the term <em>direct</em> refers to the way of approaching customers, it is important to make a distinction between marketing channels and media that are aimed for a wider public, and the ones that have the possibility of targeting a specific customer or target group.
The only answer that includes types of DDM (digital direct marketing) is <em>D</em>.
Online and social media marketing are tightly related and are digital by nature. They have the functionality to target customers directly with the aid of <em>cookies </em>and data provided by social media. Also, mobile marketing is direct and digital too, as it is related to smartphones and unique phone numbers (thus, it is direct).
