Answer: E. objective and task
Explanation: This is simply the objective and task method of budgeting which uses a build-up approach and defines clearly the communication objectives to be accomplished (isolating advertising objectives) and the estimation of the associated costs of the performance of the required strategies and activities to achieve the communication objectives. This method of budgeting, however, is most difficult to use when the product to be promoted is new to the market.
Answer:
the cost of equity capital as per CAPM is 14.71%
Explanation:
The computation of the cost of equity capital as per CAPM is shown below:
As we know that
= Risk free rate of return + beta × (market rate of return - risk free rate of return)
= 5.7% + 1.7 × (11% - 5.7%)
= 5.7%+ 1.7 × 5.3%
= 5.7% + 9.01%
= 14.71%
hence, the cost of equity capital as per CAPM is 14.71%
The same is relevant
Answer:
Promissory estoppel
Explanation:
Promissory estoppel means that in legal tenet that a promise or pledge can be enforced by law, actually if formulated without legal consideration, if the George now the (promisor) has made a pledge to a Susy the (promises) who then depends on that promise for a subsequent detriment. So what Promissory estoppel is expected to do is to stop the (George) promisor from insisting that an underlying promise should not be legally authorized or implemented. So Susy can sue George on the basis of promissory estoppel and get a reward for George's disappointment
Answer:
The answer is (E) For most firms that invest in training their employees, the value added by that investment in employees who stay exceeds the value lost through other employees’ leaving to work for other companies.
Explanation:
This question is a dilemma for companies: Should they invest on training and development for people who might not stay in the company for long periods of time? In the end, even if the employees don’t stay long in the company, the value they bring to the company after being trained are usually more significant than if the employee wasn’t trained in the first place. After all, the risk for mismanagement is higher if the latter was implemented – and will result in higher loss for the company since the bad performance of unskilled employees might impact the company not only financially, but also reputation-wise.
