<span>Help them see what you see. You might be focusing on yourself when creating messages about your business, thinking that everyone sees things the way you do. ...Make it personal. When you make your writing personal, you make it important. ...<span>Use emotion.</span></span>
One noun is substituted for another which it is closely exaggerated.
Dutch elm disease (DED) is caused by a member of the sac fungi (Ascomycota) affecting elm trees, and is spread by elm bark beetles. ...