Question

___________An example of a campaign that uses integrated brand promotion is Taco Bell; they have simultaneously put out a commercial during the Super Bowl, print advertising, in-store promotions, and a hashtag that was all focused on a new product.

Answer 1

Answer:

Integrated marketing is an example of a campaign that uses integrated brand promotion is Taco Bell; they have simultaneously put out a commercial during the Super Bowl, print advertising, in-store promotions, and a hashtag that was all focused on a new product.

Explanation:

Marketing can be defined as all the strategies and activities put in place by a company to increase a company's product awareness. Once more potential customers know more about the product, they can then make a decision to either purchase or not. Marketing has been known to increase sales depending on how effective the marketing strategy is. Successful marketing strategies usually convert potential consumers to loyal customers thus increasing a product's market share.There are different types of campaigns that can be utilized to ensure that the target audience is sufficiently reached. Any company that wishes to improve the sale of it's products has to consider marketing strategies carefully. An example of marketing campaigns that is often considered is; integrated marketing.

Integrated marketing  is a form of marketing that enables a unified experience for the customers to interact effectively with the products. It involves the use of various marketing vehicles that aim at improving a products awareness on many levels at the same time. In our case, Taco bell wanted to achieve three major marketing goals, namely; to put the brand on a national spotlight, build anticipation for a new product and also to encourage purchasing.