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Pani-rosa [81]
3 years ago
8

For the past two years, Swen Johannsen, owner/general manager of Swen's Fine Duds, a local men's clothing store, has fought to s

tay in business. In the face of increasing competition, Swen has tried several tactics: aggressively promoting price-slashing sales to drive his competitors' customers to his doors; attempting to cut costs by leveling out sales and inventory through seasonal sales; as well as lining up contracts with wholesalers in advance of seasonal rushes (e.g., summer swimwear) to prevent inventory depletion. He has even recruited the president of the chamber of commerce to sit on his board. None of these tactics have been successful. Now, Swen is considering a deviation from his current business to one that might be more suitable, perhaps a formal wear/tuxedo rental and retail shop or a boutique Western wear store. Swen is using _____ as his final tactic.
Business
1 answer:
Viefleur [7K]3 years ago
4 0

Answer:

Swen is using product/service repositioning strategy.

Explanation:

Product Repositioning simply refers to the art of altering the target markets perception of one's product and or services.

Swen is still in the clothing business. He has only changed the way he delivers it to the target consumers.

Of course, this sometimes calls for a change in product mix (which refers to altering the type of products being offered). However, the central idea of the strategy still holds as customers now see the business differently.

This type of strategy is easier to pull off for start-ups, or unpopular businesses trying to make a comeback. Where the business is a well-established brand, it can prove extremely difficult and may be costly.

Cheers.

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3 years ago
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Ashley has a large and growing collection of animated movies. She wants to replace her old television with a new LCD model, so s
Lelu [443]

Answer:

$3,402

Explanation:

We are to calculate the future value of the annuity

The formula for calculating future value = A x (B / r)

B = [(1 + r)^n] - 1

R = interest rate

N = number of years

(1.10)² - 1 = 0.21

$1,620 x( 0.21 / 0.1) = $3,402

4 0
3 years ago
Suppose a tire manufacturer wants to set a mileage guarantee on its new XB 70 tire. Tests revealed that the tire's mileage is no
kogti [31]

Answer:

The manufacturer should announce a guaranteed mileage of 44528 miles

Explanation:

Problems of normally distributed samples are solved using the z-score formula.

In a set with mean \mu and standard deviation \sigma, the zscore of a measure X is given by:

Z = \frac{X - \mu}{\sigma}

The Z-score measures how many standard deviations the measure is from the mean. After finding the Z-score, we look at the z-score table and find the p-value associated with this z-score. This p-value is the probability that the value of the measure is smaller than X, that is, the percentile of X. Subtracting 1 by the pvalue, we get the probability that the value of the measure is greater than X.

In this problem, we have that:

\mu = 47900, \sigma = 2050

What guaranteed mileage should the manufacturer announce

Only until the 5th percentile will have to be replaced, which is the value of X when Z has a pvalue of 0.05. So it is X when Z = -1.645.

Z = \frac{X - \mu}{\sigma}

-1.645 = \frac{X - 47900}{2050}

X - 47900 = -1.645*2050

X = 44528

The manufacturer should announce a guaranteed mileage of 44528 miles

6 0
3 years ago
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Which of the following statements is true regarding today's marketing communications?
Blababa [14]

Answer:

Letter E is correct. <em>Today's consumers are better informed about products and services.</em>

Explanation:

We live in the information age, this means that today's marketing communication is much more direct and accurate. Information is easily disseminated through all easily accessible channels: internet, television, newspapers and magazines, so access to knowledge increases the participation of individuals, who now have much more power to modify their relationship with companies, brands and Marketplace.

The new consumer is much more aware of what they buy, so their demands for quality products and services are growing, they also have the power to actively influence companies, making them act transparently and adopt processes that contribute to the process. development of society in general.

Therefore, business marketing mix should be geared to new consumption patterns and requirements, knowing your actual target audience and anticipating their needs.

3 0
3 years ago
Frank purchased his house 16 years ago by taking out a 25-year mortgage for $150,000. the mortgage has a fixed interest rate of
Andrej [43]
The current value of the mortgage will be given by:
A=P(1+r/100)^n
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P=$150,000
r=5%
n=16 years
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A=$201,014.35
If He wants to pay off his mortgage now, he needs $201,014.35
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3 years ago
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