From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC strategy?</h3>
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
The integrated marketing strategy includes-
- IMC evaluation of a brand and also its main rivals.
- IMC Report Card
- Identifying a brand's, an organization's, or a person's main communications outlets.
- Core strategy statement identification and adaptive messaging
- Timeline for the project, including deliverables and particular strategies
- reporting and measurement
Each integrated marketing communication approach should include three components:
- the target customer,
- the channels used to deliver the message, and
- an assessment of the communication's effectiveness.
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Answer:
$434,780.69
Explanation:
The computation of the large the ballon payment would be is determined by using the future value formula i.e. to be shown in the attachment
Provided that
Present value = $295,000
Rate of interest = 5.9% ÷ 12 months = 0.49166%
NPER = 35 years × 12 months = 420 months
PMT = $1,350
The formula is shown below:
= -FV(Rate;NPER;PMT;-PV;type)
So, after applying the above formula, the future value is $434,780.69
Answer:
Nestle - Irresponsible marketing of baby milk
Amazon - Avoiding tax
Coca Cola - Workers right violation at plant
Shell - Causing high environmental pollution
Explanation:
There are various ethical issues which businesses face today. There are problems of nepotism, harassment, discrimination, abuse of power and misrepresentation of financials. The company bad corporate culture also contributes towards unethical issues. There are various companies which maintains a brand image around the globe but are involved in unethical practices in someway. These companies are only concerned towards their uncountable profits and does not care about any ethical issue.
Water pollution is caused by us, humans. One example is that everyday we pollute the water with toxic wastes containing hazardous chemicals that harm the natural inhabitants and contaminate the pristine waters making it unsafe for us to use.
The opportunity cost of 1x is 29y.
<h3>What is the opportunity cost?</h3>
Opportunity cost of the next best option forgone when one alternative is chosen over other alternatives.
It can be seen that the economy can produce a maximum of 30 units of either product x or y. If 1 of x is being produced, the opportunity cost is 29 (30 - 1)y.
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