Question

Andrew’s Complete Cameras offers its customers an interactive website to help them choose the best camera for their lifestyle. But the site's most-used feature is its user blog in which customers—both satisfied and unsatisfied—talk about products they have purchased and the service received at Andrew's. The user blog best describes which of the 4E frameworks for the store's customers?
a. Engage
b. Energize
c. Excite
d. Experience
e. Educate

Answer 1

Answer:

The correct answer is letter "A": Engage.

Explanation:

Social media has gained importance not only as an informative medium but as a means for marketing. The 4E framework states the four basic characteristics social media advertisement should fulfill. Those components are:

• Excite. Provide customers attractive offers.
• Educate. Give consumers information about the product and the offering.
• Experience. Allow direct or indirect interaction with the good.
• Engage. Involve customers in activities related to the product that transcend the simple buying of the good.