Characteristics of a market segment are capturable, large, accessible, actionable, and definable.
By identifying variances in the response characteristics of various areas of the market, market segmentation is a technique for getting the most market response out of initial marketing resources. Market segmentation is, in this sense, the divide-and-conquer tactic, or the division of the market in order to subdue it.
Market segmentation enables marketers to focus more intently on customer selection and provide the right marketing mix for each selected segment or group of customers with a similar demand. Every division or sector has the option of being chosen as a market target to be attained using a certain marketing strategy.
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Answer: Government to customer (G2C)
Explanation:
Filing is one of the requirements of any business person to give proper record of what they did in their business and how they delivered to the masses. This is proper for tax clearance and returns. When filing your individual tax returns the value chain is known as government to customer (G2C). This is recommended.
Answer:
D. Shortages abound due to the fact that the government cannot rely on good information.
Answer:
The goal of storage is to keep them in a dormant state. Once harvested some fruits do not ripen, while others will continue to ripen after harvest because they naturally produce a gas called ethylene.