Answer: Buzz
Explanation:
Based on the information given in the question, the above marketing is an example of buzz marketing. Buzz marketing is using wore of mouth in such a way that it'll work in ones favour whereby people will eventually start sharing it on their own or start talking about that product.
Since NYC Marketing gave celebrities new, frayed caps with the logo for its sanitation department, this can motivate people to start buying the goods sold by the company.
Answer and Explanation:
The computation is shown below;
But before reaching to the final answers, first do the following calculations
Cash collected $108000
Add Services performed in 2017(not collected) $36000
less Services performed in 2016(collected in 2017) $25000
Revenue for 2017 $119,000
Cash paid in 2017 $72,000
Add Expense incurred not yet paid for 2017 $42000
Less Expense paid for 2016 -$30000
Expense for 2016 $84000
Now
a. Cash basis
Revenue $108000
Less Expenses -$72,000
Net income $36000
b. Accrual basis
Revenue for 2017 $119,000
Less Expenses for 2017 $84,000
Net income $35,000
