Some ideas for this are:
-Promotion of recycling
-Promotion of exercise and healthy eating
-Promote anti global warming tactics
-Promote anti drug use
For any of these, simply look up:
-A catchy phrase
-Bad effects if no action is done
-Good effects if action is done
Coping is the mental and behavioral effort used to manage a problem that is related to stress. It is also a process of managing circumstances, providing effort to solve problems and seeking options to reduce stress that then includes the cause and unpleasant feelings as well as emotions that do come with it.
To personally establish trust with clients you can share any of your personal experiences. i would recommend to answer an questions give them alternatives and attempt to calm any nerves