This is an example of Direct marketing as Natalie and shay are both employees in righttool, inc. Shay, the production manager, and the marketing manager frequently meet to solve specific mutual problems.
<h3>What is direct marketing?</h3>
Direct marketing is the direct communication or the distribution to the customers, individuals or to the shopkeeper without involving the third party.
Direct marketing is so-called because it generally eradicates the middleman, such as adverts, it exclude Mail, email, social media, and texting campaigns.
Thus, it is called Direct marketing.
For more details about Direct marketing, click here:
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Answer:
a. It is serving the bottom of the pyramid.
Explanation:
By serving the bottom of the pyramid (impoverished community), the company is giving back to the community.
The water purifiers are cheap when mass-produced, so by partnering with people from this region they will be able to effectively distribute the incentive.
Also this is an avenue for the indegenes to earn income as commission.
I guess the correct answer is microeconomic analysis.
GeeGee’s is a community-based bakery known for its scrumptious tea cakes. The recipe calls for expensive spices imported from Asia. Recently the cost of these spices has risen dramatically, leading GeeGee’s to consider increasing its prices. In order to analyze how this change would affect consumer choices, GG’s management could perform a microeconomic analysis.
