True.
Segmentation allows a firm to break the customer market by different categories and groups, such as demographics, market location, age, gender, and more. The segmentation process uses data to help the firm choose its target market to capture the most value. The customer group selected is then the target market for the firm.
Southwest Airlines offers vacation packages that include airfare, car rental, and lodging. Southwest is using a(n) <u>bundle </u>pricing strategy.
What is bundle pricing ?
A pricing strategy in which managers offer multiple products or services as a single package ("bundle") is called bundle pricing.
Motivation of bundle pricing:
Particularly useful if your customers' demand is highly variable but price discrimination is impractical.
When consumers' price sensitivity of demand varies widely and market conditions make price discrimination difficult
If customers have diverse tastes, it can increase the seller's profit.
It is a method of simulating perfect price discrimination when perfect price discrimination is not possible or when charging multiple prices for the same product is illegal.
Types:
Simple Bundling: When managers offer multiple products or services in a single package so that customers do not have the option of purchasing package components separately
Mixed Bundling: Allows customers to purchase package components as a whole or separately.
Learn more about bundle pricing here: brainly.com/question/23175408
#SPJ4
Answer:
Normal goods
Explanation:
Normal goods are goods that are goods whose demand increases when income increases and falls when income falls.
I increase my demand for organic fruits and vegetables when my income increased. This shows they are normal goods.
Generic fruits and vegetables are inferior goods.
Inferior goods are goods whose demand falls when income rises and increases when income falls.
I hope my answer helps you