Office Depot has instituted the Office Depot Advantage, a program in which a customer who spends a minimum of $200 up to $299 in
a three-month period can receive a $20 reward good for the purchase of additional Office Depot merchandise. Customers who spend between $300 and $499 receive a $30 reward and those who spend more than $500 quarterly receive a $50 reward. The goal of this _____ program is to encourage customers to consolidate their office product purchases at Office Depot. a. relationship management
Customer maximization is a service model that attempts to go beyond normal customer relationship management. Customer maximization attempts to capture the absolute maximum potential from both prospective and existing customers. In this example, both types of customers would benefit from the promotion that Office Depot is offering, which shows that the business is trying to find new and positive ways to engage with customers.
Exculpatory clause in contracts is a clause that protects the person issuing it from liabilities of damages to an asset that may not be in their possession or out of their control. It prevents one party from the holding the other liable for damages to an asset during the execution of a contract. This is what Jack has done to protect himself from the liabilities that may result from any damages during the contract.