Answer:
To: President
From: General Manager Finance
Subject : Pricing strategy for existing products
Date : 20th June 2021
As you are aware about the declining sales of our various products. The main reason identified by our sales and marketing analysts for the declining sales is over pricing of various products. There have been increase competition in the market and new entrants have adopted strategy of economies of scale which enable them to sell the product at low price and gain market share. There we need to cut our costs and then reduce our profit margin to boost sales of our products. We can be profitable from volume sales strategy.
If you need to discuss further on this matter, we can arrange a meeting with head of different department to discuss the business strategy in more detail.
We can use different parts of a landscape to represent different stages of its evolution this strategy is called trading location for <u>time</u>
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<h3>Definition of evolution</h3>
The term "evolution" is one that most of us first hear in a science class, although the idea has application in a variety of fields, including biology, technology, and behavior.
When we discuss business evolution, we're talking about adapting to market dynamics, client demand, and evolving technologies to assure relevance and advancement.
According to Paul Salnikow, who makes this argument, "We have seen the rise of shifts in business habits, with global travel, The emergence of the internet, and really global communication. People now view marketplaces on a regional or even global level rather than as a country or city, and in order to reach their markets, they relocate.
Learn more about evolution
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Answer:
Yes
Explanation:
Pricing plays an essential role for a product and organisation. At a very basic level, an organisation exists to make profit. A price must cover the cost of a good sold.
Pricing also plays a role in the perception of a product (marketing mix). For example, an Apple product is not cheap because of some perceived value of the product.
Another reason why pricing is integral is in times of competition, it may be worthwhile to use price to take market share from competitors.
A brand new enterprise-to-business buy this is complex or risky and that requires sizeable decision-making is called: New venture buy.
A brand is a call, term, layout, symbol, or any other function that distinguishes one dealer's top or carrier from the ones of different dealers. certainly put, your emblem is your promise to your client. It tells them what they could count on from your products and services, and it differentiates your providing from that of your competition. Your logo is derived from who you're, who you want to be, and who humans understand you to be.
A corporation's brand is its identity, and it's miles one of the most valued parts of the business. The emblem is what consumers apprehend and competition worry about. company branding is an essential part of marketing an organization's products.
A brand is an intangible advertising or business idea that facilitates humans to pick out a business enterprise, product, or character. people often confuse brands with things like logos, slogans, or other recognizable marks, which are advertising tools that assist promote items and offerings.
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Answer:
1) Colt Carriage Company
Income Statement
For the month ended April 202x
Revenues:
- Adults passengers $186,300
- Children $81,000
- Total revenues $267,300
Variable costs:
- City fees $26,730
- Souvenirs $7,425
- Brokerage fees $11,340
- Carriage drivers $52,650
- Total variable costs <u>$98,145</u>
Contribution margin $169,155
Period costs:
- Depreciation $2,900
- Horse leases $48,000
- Marketing expenses $7,350
- Payroll expenses $7,600
- Total period costs <u>$65,850</u>
Operating profit $103,305
2) If the total amount of passengers increase by 10%, then all variable costs will increase by 10% except brokerage fees which would increase only by 6%. Revenues should also increase by 10%. Period costs should not change.
Contribution margin should increase by 10.29% and operating profit would increase by 16.81%.
Explanation:
since the information is not complete, I looked it up:
Revenues
13,500 passengers:
8,100 x $23 = $186,300
5,400 x $15 = $81,000
total $267,300
variable costs:
fees paid to the city 10% of total revenue
souvenirs $0.55 per passenger
brokerage fees 60% of total tickets x $1.40
carriage drivers $3.90 per passenger
fixed costs:
depreciation $2,900
horse leases $48,000
marketing expenses $7,350
payroll expenses $7,600
