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stepan [7]
3 years ago
8

The main difference between marketing research and a marketing information system is that the MIS is an information-gathering pr

ocess for specific situations whereas marketing research provides continuous data input.
True / False.
Business
1 answer:
Annette [7]3 years ago
6 0

Answer:

False

Explanation:

Marketing research is a term that is used to refer to the process of systematically designing, collecting, interpreting, and reporting information. It is used to help marketers solve specific  marketing problems, and it is also used to take advantage of market opportunities. Marketing research is used to gather information which are not currently available to the decision makers.

A marketing information system (MIS) refers to a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis. A management information system is systematically designed to support marketing decision making.

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Answer and Explanation:

The preparation of the income statement for 2016 is shown below:-

                                 OZARK SALES

                               Income Statement

             For the Year Ended December 31, 2016

Sales revenue                             $510,000

Cost of goods sold                      $330,000

Gross margin                               $180,000

Expenses  

Operating expenses    $78,000  

Warranty expenses     $10,200  

Total operating expenses          $88,200

Operating income                       $91800

Interest expense                         $667

Net income                                  $91133

b. The preparation of balance sheet for 2016 is shown below:-

                           OZARK SALES

                           Balance Sheet

                       As of December 31, 2016

Assets  

Cash                                              $284,600

Merchandise inventory                $50,000

Total assets                                   $334,600

Liabilities  

Accounts payable $130,000  

Sales tax payable  $8,800  

Notes payable        $50,000  

Warranties payable $4,000  

Interest payable      $667  

Total liabilities                      $193,467

Here, we added all liabilities to reach the total liabilities

Stockholders' equity  

Common stock      $50,000  

Retained earnings $91,133  

Total stockholders' equity               $14,1133

Total liabilities and stockholders'

equity                                                  $334,600

c. The Preparation of statement of cash flow is shown below:-

                                   OZARK SALES

                                Statement of Cash Flows

                       For the Year Ended December 31, 2016

Cash flows from operating activities:  

Inflow from customers               $510,000  

Inflow from sales tax                  $40,800  

Outflow for expenses                 -$84,200  

Outflow for sales tax                -$32,000  

Outflow to purchase inventory -$250000  

Net cash flow from operating activities      $184,600

Cash flows from investing activities

Cash flows from financing activities:  

Inflow from loan                           $50,000  

Inflow from stock issue                $50,000

Net cash flows from financing activities    $100,000

Net change in cash                                      $284,600

Plus: Beginning cash balance                      0

Ending cash balance                                    $284,600

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