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stepan [7]
2 years ago
8

The main difference between marketing research and a marketing information system is that the MIS is an information-gathering pr

ocess for specific situations whereas marketing research provides continuous data input.
True / False.
Business
1 answer:
Annette [7]2 years ago
6 0

Answer:

False

Explanation:

Marketing research is a term that is used to refer to the process of systematically designing, collecting, interpreting, and reporting information. It is used to help marketers solve specific  marketing problems, and it is also used to take advantage of market opportunities. Marketing research is used to gather information which are not currently available to the decision makers.

A marketing information system (MIS) refers to a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis. A management information system is systematically designed to support marketing decision making.

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You are in talks to settle a potential lawsuit. The defendant has offered to make annual payments of $35,000, $39,000, $80,000,
storchak [24]

Answer:

The value of the settlement today =  $231,897.79  

Explanation:

The value of the settlement today is the sum of the present value (PV) of cash inflows discounted at the discount rate of 5.7 %.

Year                                                   PV

1              35,000 × 1.057^(-1)   = 33112.58

2                39,000× 1.057^(-2) = 34907.16

3.               80,000× 1.057^(-3)  = 67743.09

4                 120,000 × 1.057^(-4) =96134.94

The Pv of the total cash in flow =33,112.58  +  34,907.17  +  67,743.09  +  96,134.95  =  231,897.79  

The value of the settlement today =  $231,897.79  

7 0
3 years ago
What osi layer encrypts data sent from network​
Lelechka [254]
The sixth OSI layer.
It formats and encrypts data that gets sent across a network.
Can also be called the syntax layer.
5 0
2 years ago
Select the items that describe how business investments can cause economic growth.
NikAS [45]
Investments can lead to more demand for goods. Investment means an increase in capital spending and is a component of Aggregate Demand (AD), if there is an increase in investment it will help to boost AD and therefore economic growth.
4 0
3 years ago
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following th
Alona [7]

Answer: Option E

       

Explanation: It is a known fact that a consumer gets excited more while doing offline shopping rather than the online shopping. Offline shopping through malls and stores gives the consumer advantage of live appearance and trial use in case of clothes and other such merchandize.

However the long lines for billing and other such lengthy procedures make it difficult.

Hence from the above we can conclude that the correct option is E.

4 0
3 years ago
Suppose that you have found the optimal risky combination using all risky assets available in the economy, and that this optimal
kiruha [24]

Answer:

d

Explanation:

7 0
2 years ago
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