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gladu [14]
3 years ago
6

Leslie was participating in a market research study, and she was asked to list all of the brands of computer printers that come

to her mind. She listed HP, Epson, and Lexmark. These brands represent Leslie's _____.
Business
2 answers:
zavuch27 [327]3 years ago
6 0

Answer:

These brands represent Leslie's <u>Evoked Set.</u>

Explanation:

Evoked set contains brands that can be readily brought forth from memory.

Leslie's evoked set consists of brands that she is is aware of, and thinks well of.

As a participant in a in a market research study where she was asked to list all of the brands of computer printers that come to her mind. Her memory will trigger her evoked to make her respond by listing HP, Epson, and Lexmark which represents the brand she is aware of and thinks about.

dexar [7]3 years ago
4 0

Answer: Evoked set

Explanation:

Evoked set is a set of brands which comes to the mind of a consumer when the consumer thinks of purchasing a product or service. For example if a person wants to buy toothpaste, there'll be some brands that comes to the mind of the person which may be Pepsodent and Colgate. Then the evoked set is made up of these two brands.

Leslie listed HP, Epson, and Lexmark as her evoked set. Her evoked set is made up of three brands.

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A publisher for a promising new novel figures fixed costs​ (overhead, advances,​ promotion, copy​ editing, typesetting, and so​
alisha [4.7K]

Answer:

5,409 books

Explanation:

to calculate break even point in units we can use the following formula:

break even point in units = total fixed costs / contribution margin per unit

  • total fixed costs = $53,000
  • contribution margin per unit = sales price - variable costs = $12 - $2.20 = $9.80

break even point in units = $53,000 / $9,80 = 5,408.16 ≈ 5,409 books

in $, that would equal = 5,409 books x $12 per book = $64,908

5 0
3 years ago
Read 2 more answers
explain the difference between a change in quantity demanded and a change in demand. Provide a real world example of a factor th
Zina [86]

Answer:

A change in quantity demanded is caused by a change in price only. That is, when price rises quantity demanded falls vise versa

A change in demand occurs when there is a shift in the demand caused by a change in other determinates of demand other than price such as change in income, change in taste and fashion, demographic changes etc.

Explanation:

Real word example of change in demand :

Changing Tastes or Preferences

From 1990 to 2020, the per-person consumption of chicken by Americans rose from 48 pounds per year to 85 pounds per year, and consumption of beef fell from 77 pounds per year to 54 pounds per year, according to the U.S. Department of Agriculture (USDA). Changes like these are largely due to movements in taste, which change the quantity of a good demanded at every price: that is, they shift the demand curve for that good, rightward for chicken and leftward for beef.

Simply put it this way> Change in quantity demanded : Price change, quantity demanded change

Change in Demand: Price doesn't change but quantity demanded changes as a result of change in other determinates of demand examples the change in preference

6 0
3 years ago
Houston Fashions is considering a new product line that would require an investment of $ 140,000 in fixtures and displays and $
steposvetlana [31]

Answer:

4.88 years

other methods should be used because payback method does not account for the time value of money

Explanation:

6 0
3 years ago
The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, inten
vfiekz [6]

Answer:

brand

Explanation:

The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."

According to Kotler a brand is a name a sign or combination of these to distinguish one product from the others. People often associate and develop relationships  with the brand so that they can trust rely and depend on for future purchase.

According to Kotler's definition a brand must be distinguished from the other products and then it must have a desirable place in the minds of the consumers. That is the brand is as good as the customers think.

6 0
3 years ago
A company pays its employees $2,900 each Friday, which amounts to $580 per day for the five-day workweek that begins on Monday.
Readme [11.4K]

Answer:

$2,320

Explanation:

Calculation to determine what amount of salaries earned but unpaid at the end of the accounting period is:

Ending salaries earned but unpaid=$2,900-$580

Ending salaries earned but unpaid=$2,320

($2,900-580)

Therefore the amount of salaries earned but unpaid at the end of the accounting period is: $2,320

5 0
3 years ago
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