Question

Leslie was participating in a market research study, and she was asked to list all of the brands of computer printers that come to her mind. She listed HP, Epson, and Lexmark. These brands represent Leslie's _____.

Answer 1

Answer:

These brands represent Leslie's Evoked Set.

Explanation:

Evoked set contains brands that can be readily brought forth from memory.

Leslie's evoked set consists of brands that she is is aware of, and thinks well of.

As a participant in a in a market research study where she was asked to list all of the brands of computer printers that come to her mind. Her memory will trigger her evoked to make her respond by listing HP, Epson, and Lexmark which represents the brand she is aware of and thinks about.

Answer 2

Answer: Evoked set

Explanation:

Evoked set is a set of brands which comes to the mind of a consumer when the consumer thinks of purchasing a product or service. For example if a person wants to buy toothpaste, there'll be some brands that comes to the mind of the person which may be Pepsodent and Colgate. Then the evoked set is made up of these two brands.

Leslie listed HP, Epson, and Lexmark as her evoked set. Her evoked set is made up of three brands.