Question

Sleek Designs Inc. is producing its first eReader. The company is striving to overcome some of the issues communicated by customers about competitive products including screen glare and product bulkiness. Sleek Designs Inc. is using a ________ approach in their new product development process.
A) customer-centeredB) team-basedC) sequentialD) supply/demandE) systematic

Answer 1

Answer:

The correct answer is A) customer-centered.

Explanation:

A new way of doing business makes its way. Those who have chosen it work hard to place customers at the genuine center of the entire business. Customer centrality is a holistic approach to offer products and services to customers looking for a first-class experience before, during and after their purchase. A customer-centered business triumphs by providing better experiences than its direct competitors.

There are certain important aspects that companies that practice customer centrality dominate:

• They know their customers.
• They design experiences focused on their customers.
• They evaluate and follow metrics focused on their customers.
• They empower the team to provide a customer-centric experience.