True? I haven’t done anything like that yet
<span>Getting a company that is part of the inert set (known by the customer but not thought of as either positive or negative) or the inept set (thought of as negative by the customer) into one that is part of the evoked set (brands that are considered in a purchasing decision) is the goal of marketing departments. Turning a company that has a negative connotation into one that is positively regarded is what helps companies gain new customers.</span>
Answer:
B. First-line managers use mainly technical and human relations skills, while top managers devote most of their time to activities involving human relations and conceptual skills.
Explanation:
First-line managers are a group of managers that are tasked to oversee the company's daily operation. This require them to directly communicate with the employees. This is why, they use mainly technical and human relations skills.
Top managers on the other hand, are tasked to oversee the company's long term interest. They are the one that is involved in<u> creating strategic planning</u> that will drive the company to reach its end goal. This is why they rely most of their time on conceptual skills. That being said, top managers also need human relation skills to form network with other people who had high influence in the industry.
Answer:
joint venture
Explanation:
Traditionally, Starbucks has depended on a model of the franchise to expand globally. However, when it comes to India, another approach was taken by the coffee chain. It allied with Tata Group to creat a joint venture.
A joint venture (JV) is a business deal where 2 or more parties agree to pool their money for a particular task to be accomplished. This role can be a new project or any other operation of the business.
Answer:
A marketing information system, or an MIS, is a system for gathering, storing, analyzing and distributing valuable marketing data to help marketers make better decisions
