Starbucks traditionally has relied on a franchising model to expand internationally. But when it came to India, the coffee chain

Question

3 years ago

9

Starbucks traditionally has relied on a franchising model to expand internationally. But when it came to India, the coffee chain

took another approach. It allied with Tata Group, another huge international name, to create a
(a)-joint venture.
(b)-strategic alliance.
(c)-direct investment.
(d)-distribution system
(e)-indirect investment.

Business

1 answer:

PtichkaEL [24] · Answer 1 · 2022-03-12T23:38:24+03:00

Answer:

joint venture

Explanation:

Traditionally, Starbucks has depended on a model of the franchise to expand globally. However, when it comes to India, another approach was taken by the coffee chain. It allied with Tata Group to creat a joint venture.

A joint venture (JV) is a business deal where 2 or more parties agree to pool their money for a particular task to be accomplished. This role can be a new project or any other operation of the business.