Answer: a. marketing
Explanation:
Using email for marketing purposes has become a very effective method of advertising since the advent of the internet and subsequently email services. It is quite low cost and yet has a wide coverage.
It also enables immediate communication that can be quite interactive thereby ensuring that customers can be personally catered for. It also allows for creativity in marketing as a multitude of methods can be used ranging from newsletters to posters.
Partner Airline
Partnerships between or among airlines are known as airline alliances. Through these partnerships, airlines can pool resources, add or expand partner routes, and even provide the opportunity for customers to accrue and redeem miles through one another's rewards systems.
Main Content
For the spring of 2020, I'm looking into multi-city flights from Seattle to Rome and Rome to Seattle. On Lufthansa, premium economy is not an option for the dates I'm considering. However, I can discover routes flown by Lufthansa on the United website and have the option of choosing premium economy. However, I am unable to choose seats on the United website. It informs me "On this flight, there are no available advance seat assignments on united.com. You can go to the operating airline's website for more information after completing your purchase." I am less than certain that we will truly enter premium economy and may instead wind up in ordinary economy as a result of this. Please share your insights into this kind of reservation! Thanks!
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Customers are central to the principles of convergence. They should not be viewed as passive viewers of content but active users that play a central role in your narrative.
In order to create experiences that strengthen the customer's relationship with the brand, three powerful forces—media, technology, and creativity—come together through convergence. A customer-centric mindset must be adopted, and the entire organization must become responsive to the customer journey. Strategies must be supported by evidence from actual customer behavior rather than arbitrary gut instinct. It should be determined by that data where, when, and how to serve customers. Consumers must be involved in brand messaging through social platforms and ecosystems. The organization will always need to be modified for convergence. Testing, learning, constructing, and destroying are ongoing processes.
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Answer: Option E
Explanation: Differentiation strategy refers to the strategy which a company uses to introduce a unique kind of product to the market so that a separate customer base could be prepared. This strategy is implemented to get competitive advantage over the others.
In the given case, company is encouraging its employees to bring new ideas. Hence they want some innovation for the betterment of the company.
Hence we can conclude that the company is using differentiation strategy.
Answer:
C) Identify distinct goods and/or services as separate performance obligations.
Explanation:
This refers to allocating different prices to several related activities that are part of one single large project or transaction. When you do this, you must specify which parts, goods or services you will require and at what specific prices. E.g. you agree to purchase uniforms for a football team, you will pay X amount when the helmets are delivered, another amount for the shoes and finally an amount for the uniform. The school will pay as the different products are delivered.