Answer:
20%
Explanation:
if the advertising elasticity = 0.25 and you want to increase the quantity demanded by 5%, you will need to increase advertisement by = 5 / 0.25 = 20%
The advertising elasticity measures how much does a change in advertising changes the quantity demanded of a product or service.
Answer:
c) activities through which a product or service is created and delivered to customers.
Explanation:
A value chain is the entire range of activities that a company undertakes to create a product or a service. These activities include design, production, marketing and distribution. A manufacturing company will have its value chain processes start with the procurement of raw materials and end when the product is sold.
Companies will, from time to time, perform value chain analysis. Value chain analysis involves a detailed examination of all the business processes and procedures. The purpose of the analysis is to improve the efficiency of the value chain. An efficient system of production has cost-saving benefits to the organization.
In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
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Demand is price elastic, is occurring if a 1 percent decrease in price results in more than a 1 percent increase in quantity demand.
<h3>What is price elastic?</h3>
Price elastic of demand means the measurement of the product's demand with respect to its price.
It is common that if the price of a product will increase, the demand will fall, but some products demand fall more than other products, which is measure by price elastic in demand.
Thus, the correct option is demand is price elastic.
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