Answer:
have greater marginal utility than existing substitute products
Explanation:
Utility is the satisfaction derived from consuming a good or service. Products or services that meet or exceed customers' expectations are deemed to have a high utility value. Goods that do not adequately address customers' needs are considered to be of low utility value.
Goods and services deemed to be of high utility value are always in high demand. Consumers will be willing to pay more for such commodities. A product with high utility value will outsell its competitors in the market.
Answer:
The correct answer is:
True (A)
Explanation:
Customer access strategy is a framework or a set of standards, guidelines and processes, which defines the means by which a customer and the organization can interact, and means by which the customer has access to:
- the relevant information needed to make purchases
- the right logistics for the execution of a purchase
The arear of access are mainly information (value of the product, price of products, how products work) and logistics (means of getting the products, customer service on the after-purchase needs etc).
It has been studied extensively that companies are spending 3 to 4 times as much money on creating customer access than they do on advertising, this is because even if advertising is successful, the results will not be seen if customer access is not successful, and having an efficient customer access strategy can provide a competitive advantage to the producers.
Answer:
The given statement relates to bootstrap marketing strategies
Explanation:
In simple words, Bootstrap marketing relates to an advertising strategy usually used by entrepreneurs to create a business from the bottom up with little but private money and, luckily, money from the very first sale.
This method is usually used by start ups for capturing initial market share and with the expertise of an angel investor they can really go for high goals.