Answer:
The answer is C. link the advertisements to online promotions.
Explanation:
Now lets take a look at it one by one and see why C is the answer.
As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.
In Option B, it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.
Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.
Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.
Answer:
a. 1.14
Explanation:
The current ratio is a financial measure that shows how many times the current assets of an entity may be used (covers) the current obligations (liabilities) of the entity.
It is given as current assets divided by current liabilities.
Astin Company’s current ratio
= $82530/$72120
= 1.14
This means that the current assets will settle the current liabilities 1.14 times.
Answer: Advertise on radio and earn $14,000
Explanation: Dominant strategy may be explained as the tactics or option which works best for a particular firm and seems to give the firm an edge abive other competitors.
Since both are following their dominant strategy, even though advertising on TV seems more lucrative if only one of the advertise, by the time both of them place TV advert, profit falls to $8000. therefore the strategy who gives the highest return when both thread the same advertising path is the radio advert, which gives a return profit of $14,000. Therfore, Uan Pablo should advertise on radio and earn a profit of $14000
Answer: help distribution partners identify product availability problems.
Explanation:
The options are:
a. alert the company about problems in conveying a message to target consumers.
b. resolve consumer problems with customer service outreach.
c. remind consumers of existing needs.
d. help distribution partners identify product availability problems.
e. educate consumers about features and benefits.
One role of marketing communications in the problem recognition stage of the purchase decision-making process is to help distribution partners identify product availability problems.
It should be noted that marketing communications can help identify the needs or problem that consumers have.
Answer:
The price of the stock is $38.33
Explanation:
The dividend growth is zero on a preferred stock thus its dividends are just like a perpetuity as the stocks have no defined life. The formula for the price or value of a perpetuity or the zero growth model is,
P0 = D / r
Where,
D is the dividend
r is the required rate of return
Thus, the price of the stock is:
P0 = 3.22 / 0.084 = $38.33
