Question

__________ have an increasingly important role in top management because of their ability to think strategically, bringing with them to the job multi-industry backgrounds, cross-functional management expertise, analytical skills, and intuitive marketing insights.
a) Chief Marketing Officers (CMOs).
b) Chief Financial Officers (CFOs).
c) Chief Executive Officers (CEOs).
d) Chief Human Resource Officers (CHROs).
e) Chief Operating Officers (COOs)

Answer 1

Answer:

The correct answer is a) Chief Marketing Officers (CMOs).

Explanation:

Chief marketing Officers determine the demand for the products and services offered by a company and its competitors, and identify potential customers. They develop pricing strategies with the objective of maximizing the benefits of the company or its participation in the market, while ensuring the satisfaction of the company's customers. They monitor product development or follow trends that indicate the need for new products and services.

In companies that manufacture products or are dedicated to the provision of services, marketing directors have to decide the best way to promote themselves to increase sales. Marketing departments are often involved in different aspects of this process, from advertising market research, to public relations, events and sponsorships.