Greg is considering purchasing a new truck, and he wants to purchase the best one within his budget. He has searched the Interne
t, asked friends, and visited dealerships to learn more about the different brands and their features. He even found one website where he can conduct direct comparisons of different brands to help him in his decision. Which decision-making perspective is Greg following?
A person who follows this process will consider the alternatives, as well as the objective merits of a situation. It involves a series of steps which involves establishing a goal, identifying relevant criteria, identifying alternatives, comparing and analysing them, and making the decision.
The purpose of this perspective is to maximize benefits in relation to costs. It assumes that there is available, measurable information about the products.
Operant conditioning, in which the response being conditioned is voluntary and purposeful, differs from classical conditioning, where the response is automatic.
