Answer:
A) core strategy.
Explanation:
Core strategy is the way a firm competes in relation to other competitors. In determining how business will compete favourably in the market or formulates a vision, mission, and way it differentiates it's products defines the way a company provides unique product that will stand out from those of competitors.
Jeff Mommer determining how his company will compete favourably in the market is the part of business model called core strategy.
Answer:
bandwagon
Explanation:
Bandwagon effect -
It is the psychological method by which people tries to copy or do the same work , just by looking other people doing the same , regardless of their own thinking , behaviours and beliefs , is known as bandwagon effect .
It is also known as herd mentality , which simply means , copying things of that other people are doing , this phenomena is observed during the bull markets .
Hence , from the given example in the question , the correct term is bandwagon effect .
Answer:
Top down
Explanation:
Top down marketing plan is one in which the sales are directed towards a target market in such a way that it relates to the needs of the target market as well as specifying sales objectives.
Top down marketing involves situation anaysis, marketing objectives, marketing strategy ans marketing tactics.
Cheers.
Answer: E. Coping with changes in demand.
Explanation: The partnership of Kruger Co. with Alibaba is a direct consequence of the emerging trend in retail markets that favors Asian products. By this partnership, Alibaba Group's massive customer base (mostly online) is open to Kruger wherein it could scale and test the sale of its own brand groceries. The e-commerce plan is strategic, to redefine the grocery customer experience, creating customer value and driving top-line growth via alternative revenue streams.
Henry should concentrate on<u> Promotion </u>to distinguish his retail store.
<u>Explanation:</u>
In the Marketing mix, there are seven P's which are very important. For business to be successful, the retailer should concentrate and evaluate the formula of these seven P's. There are price, promotion, product, people, positioning, packaging and place.
Since the place, product, price of Henry is also the same like that of the other retailers who are in the same market, he should concentrate and focus on the promotion of the product so that he distinguishes from the other retailers in the market. He should let maximum people know about his shop and should try some other ways also to promote his shop.
