A manufacturer of half-ton pickup trucks creates a positioning map for the U.S. half-ton pickup market. The position of each c

Question

4 years ago

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A manufacturer of half-ton pickup trucks creates a positioning map for the U.S. half-ton pickup market. The position of each c

ircle on the map indicates the brand's perceived positioning on two dimensions: price and orientation (economy versus performance). The size of each circle indicates the brand's relative market share. This is an example of a ________________.

Business

1 answer:

bulgar [2K] · Answer 1 · 2021-12-31T17:20:15+03:00

Answer:

Perceptual Positioning Map.

Explanation:

A positioning map illustrate the range of positions that a product can take in a market based on two dimensions that are important to customers. Is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product , product line , brand , or company is displayed relative to their competition.

Advantages:

-Helps spot gaps in the market.

-Useful for analysing competitors.

- Encourages use of market research.

Disadvantages:

-Just beacuse there is a gap doesn´t mean there is demand.

-Not a guarantee of success.

-How reliable is the market reaserch?

A manufacturer of​ half-ton pickup trucks creates a positioning map for the U.S.​ half-ton pickup market. The position of each c

A manufacturer of half-ton pickup trucks creates a positioning map for the U.S. half-ton pickup market. The position of each c