Answer:
d. price competition is especially vigorous, buyers have low switching costs, and the majority of industry sales are made to a few, large volume buyers.
Explanation:
Michael Porter specified 4 generic strategies for gaining competitive advantage, which are namely,
1. Cost Focus
2. Differentiation Focus
3. Cost Leadership
4. Differentiation
Cost leadership refers to charging lowest price and attaining cost advantage in the industry.
Differentiation refers to designing products with unique attributes.
Striving to be low cost provider would be most attractive when the buyers have low switching costs i.e it is easier and cheap to switch between products and wherein buyers are large and exercise considerable bargaining power.
Thus, the correct option is (d). price competition is especially vigorous, buyers have low switching costs, and the majority of industry sales are made to a few, large volume buyers.
Answer:
c. demanding managerial requirements and limited competitive advantage potential that cross-business strategic fit provides.
Explanation:
An unrelated diversification can be defined as a situation in which an existing business or company enters or invest in an entirely new business or industry that do not have any similarity whatsoever with its original business or product line. For example, an automobile manufacturing company that decides to acquire or invest in a clothing or shoe business.
Hence, the two biggest drawbacks or disadvantages of unrelated diversification are demanding managerial requirements and limited competitive advantage potential that cross-business strategic fit provides.
Also, the difficulties in successfully managing a collection of unrelated different business and having minimal competitive advantage potential over its rivals in the industry that cross-business strategic fit provides is another disadvantage of unrelated diversification
Kraft can help be the millennial moms Focus “bonding and togetherness” through a common cause of health and convenience For their families<span>.
They need this approach because millenial moms are tend to be health conscious compared to the previous generation and they also tend to don't have much time at home since they're joining the workforce.</span>
A retail value chain represents the total benefits offered to consumers through a channel of distribution
Answer: True- An uncontrollable change in the marketing environment
Explanation:
According to the given question, The manager of the store is noticed that the regular customer of his store is reducing day by day and the customers starts shopping from Walmart super-center.
So, the main fundamental marketing problem is illustrated based on the given scenario is that an uncontrollable change in marketing environment.
An uncontrollable factors basically influencing the various types of organizational factors such as performance, demographics and the technological factors.
Therefore, The given answer is correct.
