<span>It is difficult because firms have a hard time executing strategies they develop. The vision the firms has is either too wide in scope, costs too much money, or uses too many resources to be truly viable. The strategy or deliverables may need to be altered or scrapped to get a fresh start.</span>
Answer:
The correct answer is letter "B": It is used to monitor shopper behavior to assess a product's performance.
Explanation:
Simulated Test Marketing or STM is a simulation of a real market place to evaluate consumers' reactions to a product that is going to be introduced or that is already in the market but some sort of assessment is necessary to boost its sales. STM is useful to estimate demand and conduct a market analysis.
Answer:
information effect.
Explanation:
Based on the information provided within the question it can be said that the effect being illustrated in this scenario is known as the information effect. This term refers to when a company obtains confidential information that allows them to make specific decisions to drastically increase their position within the market. Such as BMW is doing by using the information to target the correct population segment within the market.
Answer:
The true statement about the Siemens bribery scandal is:
b The CEO was involved and condoned it.
Explanation:
The 2008 Siemens scandal was an organized and deliberate effort by the company to bribe government officials in order to secure supply contracts from national governments. It was a worldwide act perpetrated by senior management officials with a long-term pattern. The massive bribery attracted a fine of $160 billion. It seems that bribery is an "embedded business culture in the company."
