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svlad2 [7]
2 years ago
15

Sales promotion is the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activitie

s.
a. True
b. False
Business
1 answer:
Harman [31]2 years ago
4 0

Answer:

a. True

Explanation:

Sales promotion is the marketing strategy in which the product is being promoted via using short term & attractive initiatives in order to stimulate the demand so that the sales could be increased. It could be used for introducing a new product in the market, selling out the existing inventory, for attracting more customers, etc

Therefore as per the given statement, the option a is correct

You might be interested in
Courtney recently ordered a few books online. However, she received the wrong order. She was completely dissatisfied and returne
poizon [28]

What Courtney is experiencing in the question is a process called service recovery.

It refers to a paradox where a customer will think highly of a company when the company has fixed the problem that the customer is facing from its service, compared to how the customer would perceive the company when it gives a non-faulty service.

Customer retention is mainly determined by how a company resolves a problem that a customer faces due to a faulty service or product.

7 0
2 years ago
Read 2 more answers
For a particular good, a 12 percent increase in price causes a 3 percent decrease in quantity demanded. Which of the following s
Charra [1.4K]

Answer:

b.The good is a necessity

Explanation:

The price elasticity of demand = percentage change in quantity demanded/ percentage change in price

3% / 12% = 0.25

When the coefficient of elasticity is less than one, demand is inelastic.

Inelastic demand means that when price increases, there is little or no change in quantity demanded.

Necessity goods are goods that are very important to consumers and thus they tend to have an inelastic demand. For example, medications.

Substitute goods are goods that can be used in place of another good because of their similarity. E.g. butter and margarine

Goods with many substitutes have an elastic demand. If price of a good increases, consumers can easily shift consumption to substitute goods.

Narrowly defined goods have an elastic demand because it is easier to find subsituites for such goods.

Demand is more elastic in the long run because consumers have more time to search for substitutes.

I hope my answer helps you

3 0
2 years ago
Keystone Foods, which invented the individual quick freeze process for beef, provides McDonald's with millions of pounds of chic
garik1379 [7]

Answer:

industrial

Explanation:

Generally companies can focus on producing goods and services for final consumers (B2C market), for other businesses (B2B market) or for the different government levels (public contracts).

In this case, Keystone Foods focuses on business-to-business (B2B) markets since it provides intermediate goods to other companies that later processes them into final goods that are purchased by final consumers.

5 0
3 years ago
Kogler Corporation's relevant range of activity is 7,000 units to 11,000 units. When it produces and sells 9,000 units, its aver
blsea [12.9K]

Answer:

$12.45

Explanation:

Calculation to determine what the contribution margin per unit sold is closest to:

First step is to calculate the Variable cost per unit using this formula

Variable cost per unit = Direct materials per unit + Direct labor per unit + Variable manufacturing overhead per unit + Sales commissions per unit + Variable administrative expense per unit

Let plug in the formula

Variable cost per unit = $5.15 + $5.30 + $1.95 + $0.60 + $0.55

Variable cost per unit = $13.55

Now let determine the Contribution margin per unit using this formula

Contribution margin per unit = Selling price per unit - Variable cost per unit

Let plug in the formula

Contribution margin per unit = $26.00 - $13.55

Contribution margin per unit = $12.45

Therefore the contribution margin per unit sold is closest to:$12.45

4 0
2 years ago
Titon Sports, which produces footballs, has two departments: cutting and stitching. Footballs that have undergone the cutting pr
zhenek [66]

Answer:

We find the equivalent units for both Weighted Average Method and FIFO separately for cost  calculations . These are given along as required.

Explanation:

Titon Sports

Equivalent Units

Weighted Average Method

Particulars         Units       % of Completion              Equivalent Units

                                      Materials --Conversion    Materials --Conversion

Completed and

Transferred     52,000    100%         100%               52,000     52,000

Ending work

<u>in process      21,500        0%           20%                Zero         4300        </u>

<u>Equivalent Units                                                   52,000       56,300   </u>

Particulars         Units       % of Completion              Equivalent Units

                                            Transferred In                  Transferred In

Completed and

Transferred     52,000               100%                              52,000    

Ending work

<u>in process      21,500                  100%                           21,500</u>

<u>Equivalent Units                                                             73500</u>

<u>Particulars </u>             Transferred In     Materials     Conversion    Total

                                         Costs

Beginning WIP           $ 45,360           $0                  $17,660

<u>Total costs added     $154,560         $28,080           $89,310</u>

<u>Total Costs              199920            $28,080           106970    </u> <u>$334970</u>

b. Conversion cost per equivalent unit during March

                  Total Conversion Costs/ Total Equivalent Units Conversion

               =   106970/56,300 = $1.9 per Equivalent Unit

Materials cost per equivalent unit during March

 Total Materials Costs/ Total Equivalent Units Materials

               =   28080/52000 = $ 0.54 per Equivalent Unit

Transferred In cost per equivalent unit during March

Total Transferred In Costs / Total Transferred In Units

                 = 199920 / 73500 = 2.72

C. Cost Assigned To Transferred Out Goods $ 268,320

Materials = 52,000*0.54= $ 28080

Conversion = 52,000* 1.9=  98800

Transferred in Units = 2.72 * 52000= 141440

Cost Assigned To Ending Work In Process $66650

Conversion = 4300* 1.9=  8170

Transferred in Units = 2.72 * 21500= 58,480

C. Total Costs Assigned = Transferred Out + Ending = <u>$334970</u>

d.  Conversion cost assigned to the ending work in process: $8170

Conversion = 4300* 1.9=  8170

<em>We see the difference between the weighted average and FIFO method is that the FIFO method only accounts for the current period costs not the total the costs.Where as the weighted method includes all the costs from preceeding department and also current costs.</em>

e.Titon Sports

Equivalent Units

FIFO Method

Particulars         Units       % of Completion              Equivalent Units

                                      Materials --Conversion    Materials --Conversion

Completed and

Transferred     52,000    100%         100%               52,000     52,000

Ending work

in process      21,500        0%           20%                Zero         4300  

Less

<u>Beg. WIP       17500        0%            60%              Zero           10500</u>

<u>Equivalent Units                                                   52,000       45,800 </u>

Particulars         Units       % of Completion              Equivalent Units

                                            Transferred In                  Transferred In

Completed and

Transferred     52,000               100%                              52,000    

Ending work

in process      21,500                  100%                           21,500

Less

<u>Beg. WIP       17500                  100%                             17500 </u>

<u>Equivalent Units                                                             56000</u>

<u>f. </u>Materials cost per equivalent unit during March (FIFO)

 Total Materials Costs/ Total Equivalent Units Materials

               =   28080/52000 = $ 0.54 per Equivalent Unit

g. Cost Assigned To WORK In Process (FIFO)  $ 8385

Conversion cost per equivalent unit during March

                  Total Conversion Costs/ Total Equivalent Units Conversion

               =  89310/ 45,800 = $1.95 per Equivalent Unit

Conversion = 4300* 1.95=  $ 8385

h. Cost Assigned To Transferred Out Goods $ 273,000

Materials = 52,000*0.54= $ 28080

Conversion = 52,000* 1.95=  101,400

Transferred In cost per equivalent unit during March

Total Transferred In Costs / Total Transferred In Units

= 154560 / 56,000 = 2.76

Transferred in Units Costs = 2.76 * 52000= 143520

8 0
3 years ago
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