Question

_____ media are specifically designed to help bring customers eyeball to eyeball with the product--often at the point of sale or close to it.

Answer 1

Answer:

This question is incomplete, the options are missing. The options are the following:

a) Exhibitive.

b) Transit.

c) Direct mail.

d) Outdoor.

e) Print.

And the correct answer is the option A: Exhibitive.

Explanation:

To begin with, the term known as "Exhibitive Media", in the field of marketing and business, refers to the strategy used by the companies whose approach is in the point of sale marketing. This type of strategy focus on exhibiting the product to the costumer the closer as possible so it will generate an impulse on the client of buying the product without having it thought before seeing the product. A very common example of this strategy is the situation in where the supermarkets fill their lines to the cashier with other retails that have product that are attractive at first sight.