Answer: The correct answer is "an opportunity niche".
Explanation: James lives near a university and observes that almost every student uses a cell phone. He decides to open a small shop offering repair services for cell phones. His shop is an instant success. James has satisfied an area of need called <u>an opportunity niche.</u>
The concept of a niche of opportunity refers to the existence of a group of people or companies that have certain needs, and who have the will to meet them and economic capacity to acquire the services or goods necessary for this,<u> in this case James les He offered the good or service to meet this need.</u>
Answer: TRUE
Explanation: JOINT VENTURE is a business agreement whereby two or more entities share the ownership, expense, return on investments, profit, control etc. To gain a positive synergy from their competitors.
It can between private entity, public entity or a foreign entity.
It allows risk and return associated to an investment or business to be shared among the parties as agreed
It can be for a long or short period of time
Answer:
The correct answer is C. loyalty.
Explanation:
The segmentation on basis of customer loyalty is done on following grounds
• The most valuable market, channel, product and customer segments
• Key decision makers and influencers
• Critical needs and wants for each segment
• Future needs
• Measures of customer satisfaction and loyalty
• Brand and competitive equity benchmarking
• Value proposition alternatives for each segment
• A trade-off analysis for features vs. price
True actually because look in your text books !!
