Question

Threads Inc., an apparel manufacturer, employs personal selling to market goods. Its employees handcraft products that are then marketed by a professional team. In this case, which of the following strategies should be adopted by Threads Inc.?

Answer 1

Answer:

C) ​Making planned presentations to prospective buyers

Explanation:

Since Threads uses professional salespeople to personally sell their handcrafted products, planned presentations are not only useful, but necessary.  

Option A is wrong because large amounts of publicity are useful when a company sells mass products.

Options B and D are wrong because one of the pillars of personal selling is public relations and spreading the company's goals and objectives is part of public relations.