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cluponka [151]
3 years ago
14

Estee Lauder advertises a new facial cream by putting free samples of the cream in a magazine. The extent to which a product or

innovation can be used on a limited basis prior to making a full-blown commitment is referred to as its: ___________________.
a) Relative advantage.
b) Compatibility.
c) Observability.
d) Trialibility.
Business
1 answer:
Jobisdone [24]3 years ago
3 0

Answer:

d) Trialibility.

Explanation:

Under trialibility a customer can take trial of the product and then, take a decision whether to adapt the product or not.

In this manner, company saves itself from launching the product at complete market level, and incurring cost at the same level.

In the given instance also, company, launches the product on a trial basis and the launch is limited to specific users, that is the product is on trial and then the launch will be made at full commitment only when the trial period will be successful.

Therefore, correct term is

Trialibility

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A(n) ________ is a description of how the researchers will measure the variables of interest.
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The following is the SAS code to generate the dataset. The lines starting with * are the command lines. Before each code, documentation is given to understand what this is actually doing.

* First create a dataset which gives the total sales for

* each of the subsidiary for every region. The output dataset

* should be unique at subsidiary*region level. The variable  

* total_sales_sub denotes the total sales for that subsidiary;

data tot_sale_per_sub;

set sashelp.shoes;

by region subsidiary;

retain total_sales_sub 0;

if first.subsidiary then total_sales_sub = 0;

total_sales_sub+sales;

if last.subsidiary then output;

keep region subsidiary total_sales_sub;

run;

* The dataset 'sales_gt_20pct' is our final dataset where we

* put only those subsidiaries for which total sales is atleast

* 20%=1/5 of the total sales of the region. The variable total_sales_sub

* denotes the total sales for that subsidiary and total_sales_reg

* denotes the total sales for that region;

proc sql;

create table sales_gt_20pct as

select region, subsidiary, total_sales_sub, sum(total_sales_sub) as total_sales_reg

from tot_sale_per_sub

group by region

having total_sales_sub >= total_sales_reg/5;

quit;

* Printing the output data;

proc print data=sales_gt_20pct; run;

* END OF CODE;

To learn more about SAS data code, click the links.

brainly.com/question/15062427

#SPJ4

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2 years ago
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