3 years ago

Which of the following is true when marketing to ethnic consumers?

1 answer:

6 0

The answer is: It's important to apply subtlety and sensitivity.

If we do not use subtle/sensitive language when we market to ethnic consumers, there would be a good chance that the ethnic consumers would feel objectified and perceived that their culture is simply used as a marketing tool by our company. This would decrease their likelihood of using the product.

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