Assume that you are the owner of two furniture stores. On store caters to upper-middle class customers, and the other store cate
rs to lower-class customers. How do social class differences influence each store's (a) furniture product lines and styles, (b) the advertising media selection, (c) the advertising copy and communication style used in the ads, and (d) the customer payment policies?
the advertising copy and communication style used in the ads
Explanation:
Successful communication in an advertisement involves focusing on a certain audience with information that meets this group's needs. There are three main reactions that a good ad can trigger from these intended viewers.
