Question

Loretta​ inc., a​ u.s.-based watch​ manufacturer, sells its products in​ france, china,​ russia, and india. to manage​ sales, loretta appoints a number of sales representatives to each location. sales representatives report to area​ managers, and area managers coordinate sales in their respective areas before reporting to regional managers. loretta has most likely adopted a​ ________ sales-force structure.

Answer 1

Territorial sales-force structure. In the territorial sales force structure, each salesperson is assigned to an exclusive geographic area and sells the company's full line of products or services to all customers in that territory.