Answer: New-product strategy
Explanation:
Based on the information given in the question, Sarah and her team were at the new product strategy stage of the new product development process.
This is a strategy that is used to develop a new product. The strategy helps to answer questions such as who will benefit from the products, the goals of the company and other necessary details.
Answer:
b. societal marketing concept
Explanation:
Societal marketing concept -
It refers to the marketing concept in the society , where the welfare of the human beings is considered to as the most important aspect .
In this practice , the social responsibility like any health issue , social issue is the top most priority .
The practice require making good marketing decision which are in favour of the consumers , and helps the company and the humans in the long term way .
Hence , from the given scenario of the question ,
The correct answer is b. societal marketing concept .
Answer:
The correct answer is number (2): Limiting public transparency and accountability.
Explanation:
Researchers must provide trust and transparency during their study so the result of the research will reflect reliable information. Accountability, as well, should be present at all moments during the study moreover at the moment of collecting information from the target population and while gathering all the data to avoid manipulation that could affect the outcome of the research.