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aliya0001 [1]
3 years ago
14

In 2008, the NBC television network used advertising, personal selling, public relations, and sales promotion to communicate wit

h its target audience about its new show My Own Worst Enemy. The television network's _____ described its plan on how to use these tools most effectively.
a. mass communication mix
b. promotional strategy
c. selling plan
d. marketing mix
e. strategic goal
Business
1 answer:
IrinaK [193]3 years ago
5 0

Answer: (B) Promotional strategy

Explanation:

 The promotional strategy is one of the type of marketing strategy in which the various types of products and the services are get promoted  by the various types of techniques such as public relation, advertising, sales promotion and the social media.

The promotional strategy provides various types of benefits as it increase the productivity of the products and the services in the market.

There are usually four types of promotional strategy that are:

  • Advertising
  • Personal selling
  • Publicity
  • Sales promotion  

Therefore, Option (B) is correct.

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Rivalry-related competitive pressures are being intensified by the efforts of rivals to expand their product lines and offer wid
VARVARA [1.3K]

Answer:

True

Explanation:

The pressure that are competitive are considered to be intensified via the competitors efforts in order to diversify the product lines and the other things at the wider area that wore the performance based yoga and the apparel related to the fitness

So as per the given statement, the statement is true

hence, the option a is correct

8 0
3 years ago
Most businesses replace their computers every two to three years. Assume that a computer costs $2,000 and that it fully deprecia
sineoko [7]

Answer:

$2000=Z/(1+i)^1+Z/(1+i)^2+Z/(1+i)^3

Explanation:

let Z be the annual minimum cash flow

The internal rate of approach can be used here, in other words, the rate of return at which capital outlay of $2000 is equal present values of future cash flows

In year 1, present value of cash =X/discount factor

year 1 PV=Z/(1+i)^1

year 2 PV=Z/(1+i)^2

year 3=Z/(1+i)^3

Hence,

$2000=Z/(1+i)^1+Z/(1+i)^2+Z/(1+i)^3

Solving for Z above would give the minimum annual cash flow that must be generated for the computer to worth the purchase

Assuming i, interest rate on financing is 12%=0.12

Z can be computed thus:

$2000=Z(1/(1+0.12)^1+(1/(1+0.12)^2+(1+0.12)^3)

$2000=Z*3.09497902

Z=$2000/3.09497902

Z=$646.21

3 0
4 years ago
G4S is a company that provides security services. Saving lives is not the employees' primary job. Which of the following options
professor190 [17]

Answer: A

Cross training

Explanation:

Cross training involves teaching an employee the the skills required to execute the task he/she was employed for and also the skills required to perform a different job function. G4S is a security firm and the primary job function of its recruit will be protecting life but there might be case of an injured individual that need quick medical help, in such cases an employee is required to know basic first aid. Hence the need for cross training.

3 0
3 years ago
Through a comparable company analysis for Alibaba, you determined a P/E ratio of 6.0x is appropriate to value the company. Based
Verizon [17]

Answer:

$740,366

Explanation:

The computation of the enterprise value is given below:

P/E ratio = Market Capitalization ÷ Earnings

6 = Market Capitalization ÷ $149,680

Market Capitalization is

= 6 × $149,680

= $898,080

Now,

Enterprise Value = Market Capitalization + Market Value of Debt - Cash & Cash Equivalents.

= $898,080 - $157,714

= $740,366

3 0
3 years ago
describe how adding a risk-free security to modern portfolio theory allows investors to do better than the efficient frontier. A
kondaur [170]

Answer: Modern portfolio theory takes this idea even further. It suggests that combining a stock portfolio that sits on the efficient frontier with a risk-free asset, the purchase of which is funded by borrowing, can actually increase returns beyond the efficient frontier.

Risk premium is defined as excess return over risk free rate by taking extra risk. A risk-free asset has zero risk, so risk premium on these assets is zero. As risk level of investment increases, risk premium on investment also increases.

The market risk premium is the difference between the expected return on a market portfolio and the risk-free rate. The market risk premium is equal to the slope of the security market line (SML), a graphical representation of the capital asset pricing model (CAPM). CAPM measures required rate of return on equity investments, and it is an important element of modern portfolio theory and discounted cash flow valuation.

Explanation:

7 0
3 years ago
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