Question

In 2008, the NBC television network used advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new show My Own Worst Enemy. The television network's _____ described its plan on how to use these tools most effectively.
a. mass communication mix
b. promotional strategy
c. selling plan
d. marketing mix
e. strategic goal

Answer 1

Answer: (B) Promotional strategy

Explanation:

 The promotional strategy is one of the type of marketing strategy in which the various types of products and the services are get promoted  by the various types of techniques such as public relation, advertising, sales promotion and the social media.

The promotional strategy provides various types of benefits as it increase the productivity of the products and the services in the market.

There are usually four types of promotional strategy that are:

• Advertising
• Personal selling
• Publicity
• Sales promotion  

Therefore, Option (B) is correct.