Although test marketing costs can be high, they are often small when compared with the costs of a major mistake.
<h3>What is meant by test marketing?</h3>
Before a larger release, a product or marketing campaign is made accessible on a restricted basis to test markets with the intention of examining consumer reaction. It's crucial to keep in mind that customers who have been exposed to the product or campaign can unknowingly be a part of a test group.
Standard test markets, controlled test markets, and simulated test markets are the three different types of test markets. The main users of test markets are marketers of consumer packaged goods. Products supplied in packets that people use practically daily are referred to as consumer packaged goods (CPG).
Even while test marketing expenses can be considerable, they are frequently insignificant when weighed against the price of a significant error.
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Answer:
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Explanation:
Price elasticity of demand measures how changes in price affect the quantity of product demanded. A good or service's price elasticity of demand is calculated by dividing percentage change in the amount sought by percentage change in the price.
The ratio of the percentage change in quantity supplied to the percentage change in price is price elasticity of supply. A good or service's price elasticity of demand is calculated by dividing percentage change in amount sought by the percentage change in price.
The ratio of percentage change in quantity supplied to percentage change in price is price elasticity of supply.
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Answer: Option A
Explanation: Behavioral finance refers to the impact of investors behavior and emotions on their decision making. It is based on the concept that investors are not rational decision makers and sometimes get biased as according to their preferences.
Thus, the investors can study this concept so they can fully understand how the psychological factors influence their decision making. This can help the investors in rational decision making for the future.
Hence from the above we can conclude that the correct option is A.