Question

You work for a full-service salon and day spa and are writing a sales message targeted for working women. You describe your spa's services as "soothing, relaxing, and sensuous." You are using __________ to sell your services.

Answer 1

Answer: You are using an emotional appeal to sell your services.

Explanation:

When a business is describing their business they want to be sure to use am emotional appeal to customers. This will engage the potential client and evoke emotions within each person. The potential client may have had a bad week at work and want to have a pampered day or be relaxed. By using an emotional appeal in the advertising, the business will pick up new and existing clients for their services.

Businesses can appeal to a persons passion, anger, love, and fears when using this type of appeal. The other common branding tactic in advertising is using a visual appeal.