Ineffectiveness of advertisement is caused when audience is not able to understand actual purpose and message behind the ad. Showing too much fear can threaten audience in a way that they misinterprets message of advertisement and thus, not able to follow value of ad.
According to the question,anti-smoking ad for quitting smoking habit of people is used as message behind the ad.Displaying too much scaring photographs related with smoking habit will induce fear in people and they will not be able to understand real intention of ad.
The Code of Hammurabi is a well-preserved Babylonian code of law of ancient Mesopotamia, dated to about 1754 BC. It is one of the oldest deciphered writings of significant length in the world.
Gothic Cathedral is made by a Gothic architecture a style that boomed in Europe it is also called a renaissance architecture most of this styles has high ceiling and the lightning effects varies. If you are in gothic cathedral you are surrounded by soaring height and spiritual light.