Question

Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Water bags for Roadies, Supertanker Hydro packs, and Fast Water. Robert is in the ________ stage of the buyer decision process.
A) Need recognition

B) Evaluation of alternatives

C) Product trial

D) Post purchase evaluation

E) Information search

Answer 1

Answer:

The correct answer is B) Evaluation of alternatives .

Explanation:

The evaluation of alternatives includes the analysis of the effects on health and the environment, technical operation, economic viability and social impacts.

The technical, economic and social evaluation of the alternatives largely depends on factors external to the substance or alternative process, such as the organizational characteristics of the company in which it will be used, its location, its financial situation, etc. Some methods have been developed to carry out these evaluations, but we understand that, in any case, they are evaluations that should be carried out once safer alternatives for human health and the environment have been identified and screened.

Answer 2

Answer:

B) Evaluation of alternatives

Explanation:

The evaluation of alternatives is the third stage of the consumer buying process. At this stage, Robert will evaluate the three alternatives that he researched and will select the alternative that best satisfies his needs (hydration, monetary, etc.).

The five stages of the consumer buying process are:

1. Problem or need recognition
2. Information search
3. Evaluation of alternatives
4. Purchase
5. Post-purchase behavior