Question

Larry is the CEO of a chain of fast food restaurants that operates all over the U.S. It comes to his notice that one of the branches in Boston has received a lot of complaints from customers who claim that the staff is rude and the service is delayed. Larry arranges to get feedback from customers of the branch in question. In the context of the incremental decision model, Larry is in the _____ phase of the decision sequence.

Answer 1

The correct answer is Identification

Problem Identification

Most of the time, a decision aims to solve a problem. Therefore, it is important to identify the nature of the issue to be resolved and to delimit it.

This step is crucial because, at the end of the process, the decision taken must be in accordance with the problem identified. Otherwise, chances are good that you will make an ineffective decision that cannot bring you the solution you need.