Assume you have a negative stereotype of fraternity/sorority members as "stuck-up." Given an IAT with photos labeled "fraternity
member" or "independent, " and paired with the word "bad" or "good," your responses to the "fraternity member"/"bad" combination would likely be ________ than to "independent"/"bad" combinations.
Negative stereotypes can have harmful and the quality of social life can be affected. Also, this phenomenon can reduce self-esteem, motivation, and intellectual performance of people. These things are unconscious but they can have a negative impact on people when is not managed properly.
