Question

An electronic store advertises that customers can buy a specific cell phone for half its original price. When customers are drawn by the offer and enter the store, they get to know that the offer is valid only if they make a purchase of $200 or above. The store's manager notices that those customers who are merely interested in purchasing cell phones end up buying other products as well. In the context of persuasion, this scenario illustrates A) rosy retrospection B) belief perseverance C) the illusory truth effect D) the lowball technique

Answer 1

Answer:

D) the lowball technique                

Explanation:

The answer is --

D) the lowball technique                

                In the scenario, the shopkeeper advertises that customers can buy cell phone for half its price. And when thee customers came to buy the cell phones they came to the hidden fact that the cell phones are available at half its price only with purchase of $200 or above. At last the customers who came to buy cell phones ended up buying other products in order to purchase the cell phone at half price.

               This persuasive tactic in the business world is called "the low ball technique".

               In this technique, customers are attracted to purchase an item for a discount at the cost of or at the purchase of other items.      

Thus the answer is --

 D) the lowball technique