The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing or marketing that communicates directly with target customers to generate a response or transaction.
<u>Explanation:
</u>
Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.
The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.
Direct marketing focuses instead of media advertising on delivery to individual consumers.
In much direct marketing, the call to action is a common factor.
It is easier to quantify than media advertising that direct marketing is successful.
In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.
<span> 50 percent
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Answer:
False.
Explanation:
Corporate social responsibility (CSR) can be defined as a strategic management concept which typically involves socially contributing to the growth and development of the people, community and the world at large. Some examples of CSR programs are building of roads, provision of electricity, water supply, establishing health care centers, awarding scholarships etc.
There is a benefit to being socially responsible. As a matter of fact, most Fortune 500 companies adopt CSR programs because it makes them to be socially conscious of their environment and builds their brand extensively.
Answer:
Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Explanation:
Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.: Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms.
If Bob uses the broad match modifier keywords “television,” “accessible,” and “voice.” His ads will appear for people searching for any combination of these terms in a search (and possibly including additional terms). However, the ads won’t appear if any one of these keywords aren’t in the search term.
Answer:
$30
Explanation:
The cash flows from financing activities will include:
+ issuance of preferred stock
+ issuance of bonds
- paid off long-term bank borrowings
- repurchase of common stock
- dividends paid
cash flows from financial activities = $35 + $50 - $15 - $30 - $10 = $30
The $45 resulting from the debt retired through issuance of common stock was not a financial operation, therefore it is not included in the cash flow form financial activities.
