It is the form of product advertisement.
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What is a product advertisement?</h3>
- Product advertising promotes a specific product of a brand rather than the brand itself.
- These advertising emphasize product characteristics and benefits rather than brand reputation or brand awareness.
- Direct mail, comparative, cooperative, informational, and outdoor advertising are some kinds of product advertising.
- Television, radio, print, websites, social media, outdoor/billboards, and digital placement are all examples of advertising channels.
- Broker Barb advertises her listed homes in the weekend paper with a two-page color full-page ad, which is also a type of product advertising.
Therefore, in the given situation it is the form of product advertisement.
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Answer:
A. Merit Pay - 2. Equity Theory
B. Gain sharing 3. Goal-setting Theory: Unit-Focused
C. Piece-Rate Systems 4. Goal-setting Theory: Individual-Focused
D. Recognition Awards 1. Expectancy Theory Instrumentality
E. Lump-Sum Bonuses 5. Extrinsic Motivation
Explanation:
Employee motivation is dependent on many factors. A person may be motivated just if his work is appreciated. He feels that his work is appreciated and for this reason he is motivated to perform better. Some people consider pay rise or monetary rewards as their motivation factor. Some people finds more authority as their motivating factor. They feel motivated if they are given more challenging work and more authority.
Answer:
The correct answer is the option A: Testimonial Advertising.
Explanation:
On the one hand, the term of <em>testimonial advertising</em> refers to the action that consists creating an <u>advertise that includes a person's written or spoken statement extolling the virtue of the product</u> that is being advertised. Moreover, this type of technique is characterized by the fact of being used commonly in the sales to the ordinary people because they are the ones that would feel and impact when it comes about someone other giving personal opinion about the product and that is why a testimonial advertising is a characteristic that may be included in a memorable advertising message.
On the other hand, the term prospecting refers to the process of identifying a potential consumers.
Answer:
a bona fide occupational qualification
Explanation:
Bona Fide Occupational Qualification is a term used to describe a type of discrimination that is not illegal, even if it seems. It is a positive discrimination used by companies to hire new employees, when necessary, based on factors that are considered discriminatory such as gender, religion, nationality, among others.
An example of this can be seen when the film recording industry needs to hire an Asian actor to play a character of Asian origin. This industry uses nationality as a discriminatory factor to hire someone, but in this scenario, this does not discriminate.
In a franchise, the franchisor allows the franchisee to trade under its name and see its products for a fee The franchisee pays an original fee to franchisor and a
percentage of its profit for the privilege.So,since, Dunkin' Doughnuts is sharing its' brand name and image with David Ungar(his franchisee) it would definately want to improve it...at the least maintain it...David too is right on the other hand as there can be a possibility that he wants to use ingredients of a much higher quality than that provided.But dunkin' doughnuts can't still allow to do that as it has other franchisees to look after.Imagine that=>all the franchisees of dunkin' doughnuts use different ingredients with different quality..wouldn't this affects the image of the franchisor...also all the food items they sell will have a different taste depending on the ingredients.And if one of the franchisee buys cheap ingredients... thereby producing low quality out put ..the customers will not be satisfied...this will not only affect that franchisee but also the Brand image of the whole business worldwide.
To conclude,David may not be wrong with his idea but since dunkin' doughnuts is a big business with a good brand image...it has its' terms and requirements.
