The main idea that can be found in the article is C. Advertising impacts people's decision making over time rather than right away.
According to the author, successful advertising rarely succeeds through a call to action. Rather, successful advertising creates positive memories that influence one's behavior in the future.
The best advertisements leave impressions in the viewer's mind. Therefore, advertising impacts people's decision making over time rather than right away.
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B. is the BEST because it gives the flexibility of theme ideas for courage.
C. is very specific on climbing mountains as the only way to learn about courage.
A and D are criticising courage.
It's Yorkshire i'm pretty sure
The answer is c because that will turn into a resolution.